The Parcely brand.
Logo files, colour values, typefaces and boilerplate — everything you need to write about Parcely or put our mark on a page. Free to use within the guidelines below.
Logos: SVG + PNGColours: HEX + RGBUpdated August 4, 2026
Describe us in your words, or ours.
Parcely surfaces real-estate intent from public conversations and routes each qualified lead to a single realtor.
Parcely is an AI lead-discovery platform for realtors in the Greater Toronto Area. It reads public real-estate conversations, scores buyer, seller, renter, landlord and investor intent with AI, and assigns each qualified lead to exactly one realtor through a fair queue — so members work leads instead of racing each other to them.
Parcely is an AI lead-discovery platform built for realtors working the Greater Toronto Area. Rather than selling the same lead to everyone, Parcely listens to public real-estate conversations, uses AI to score buyer, seller, renter, landlord and investor intent, and routes each qualified lead to exactly one member through a fair round-robin queue. Members hold a claim window on the leads they are offered; anything they pass on returns to a shared pool. Membership is cohort-based and sold per market as a monthly subscription with a free trial. Parcely is operated by Bitforge Softworks Inc. in Toronto, Ontario, and is not affiliated with Meta Platforms, Inc.
The name is written Parcely — capital P, one word, never all-caps and never “Parcely.ai” in prose. Use parcely.ai only as a web address.
A diamond and a wordmark.
Minimum sizes
- Full lockup96 px wide · 25 mm in print
- Mark alone16 px · 6 mm in print
Below those sizes the wordmark stops being legible — use the mark on its own instead of shrinking the lockup.
Please do
- Use the supplied files, unmodified.
- Give the logo clear space and a background it can breathe on — ink, paper, or a flat colour.
- Switch to a one-colour version over photography or when printing in a single ink.
- Scale proportionally, from the SVG wherever you can.
Please don’t
- Recolour the mark or wordmark outside the palette below.
- Rotate, skew, stretch, outline, or add shadows and gradients.
- Re-set the wordmark in another typeface, or change its letter-spacing.
- Lock the mark up with another logo, add a tagline, or box it in.
- Use the logo in a way that implies partnership or endorsement.
Navy and emerald, nothing louder.
Core
The primary background, and the browser theme colour. Everything else sits on it.
Raised panels, cards and tiles one step above the page.
Inset areas and hover states inside panels.
The topmost surface — menus and overlays.
Primary text on ink, and the light background in print. Slightly warm, never pure white.
Brand accent
The brand accent: the mark, primary buttons, active states, positive data. Pair it with ink, not with paper text.
Hover state for emerald buttons. Never the resting accent.
Signal
Warnings, needs-review states, seller lead type.
Errors and failed states. Used sparingly.
Landlord lead type in product UI.
Investor lead type in product UI.
Pairings that hold up
Emerald is an accent, not a text colour: it is legible on ink at any size, but avoid small emerald type on paper. Never set body text in a signal colour.
Three typefaces, clear jobs.
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The details reporters ask for.
- Product
- Parcely
- Operated by
- Bitforge Softworks Inc.
- Headquarters
- Toronto, Ontario, Canada
- Category
- AI lead generation · real-estate software
- Coverage
- Greater Toronto Area
- Model
- Cohort-based membership, sold per market as a monthly subscription with a free trial
- Website
- parcely.ai
- Press contact
- support@parcely.ai
Parcely is an independent product and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Trademarks referenced elsewhere belong to their owners. These assets are provided for editorial and integration use; the guidelines above are the condition of that use.